“There has been an awakening. Have you felt it?” The more I reflect on these words from the first teaser trailer of The Force Awakens, the more I realise how wrongly I had interpreted them. The “awakening”, to which the (most likely) main villain of the new trilogy is referring, doesn’t simply lie in the film itself… At this […]Read more "A Grain of Salt: Star Wars – A Force of Product Marketing"
PR is a complex part of the web of marketing campaign communications… When it goes wrong, it can either be dealt with, or become a complete catastrophe!Read more "A Grain Of Salt – What Happens When PR Becomes a Disaster?"
Returning home to Australia, I headed straight back to work for 3 months to get back to Finland for their Winter. And I found that Winter in Finland is far more beautiful than Summer…Read more "Return to Europe – Part I – Winter in Finland"
Story telling. When you think about it, stories have been the main way in which human knowledge has transferred, essentially, for the majority of what has been our brief existence in the history of the World. Australian Aborigines continue to use it, to this day, approximately 40,000 after their landfall, as do other cultures. Futhermore, people […]Read more "The Importance of Storytelling within Marketing Strategy"
Tasmania: As an Australian from the mainland, you may feel a sense that it’s an isolated, culture-less “backwater” and hardly worth the effort! As a non-Australian, the name Tasmania might make you ask: “Where?”. Not only is Tasmania hardly properly pointed out on a map, there’s been a few examples where, for international promotions, they’ve neglected […]Read more "How Content Marketing is Transforming Tasmania into one of the World’s Top Island Paradises"
My last adventure in the European Summer takes me from Finland to Rome, the eternal city. An experience like no other.Read more "DISCOVERING EUROPE PART V – ROME: LA CITTÁ ETERNA"
It’s an amazing thing that I’ve been around to a lot of places in Australia, but somehow, I’ve probably seen not even 10% of what this country actually is! “Antipodea” posts will focus on my travels to new places in Australia (FYI, not a real word, but The Antipodes simply means the lands of Australia and […]Read more "Antipodea – How Tasmania Made Me Love Travel Again"
Social change, brought on by greater connectivity is driving new food trends. It’s bad news for Fast Food chains!Read more "A Breaking down of the Food Chain(s)"
I’m exceptionally happy to have chosen the career path of a marketer (even though I may not have necessarily achieved all I wanted to… yet!), because we have the chance to be exposed to some great knowledge of how new technologies can influence consumer behaviour. Unfortunately, as with every other person ever, marketers tend to get […]Read more "A Grain of Salt – Social Media: Do you Converse, or Convert?"
I count myself a very lucky person for the time I had in Finland, especially after the challenge I’d faced the year before! But I think I’ve come to realise that after everything that had occurred, the part where I knew I still had plenty of amazing life ahead of me was waking up in a […]Read more "DISCOVERING EUROPE PART 4 – A MOST EPIC NORDIC ADVENTURE (PART 2)"
I say without any hesitation or trepidation, but this is definitely, out of any kind of travel that I have done, my absolute favourite and all-time, most memorable travel experience. And it’s going to take something pretty damn good to take the number 1 spot back from this! We’re going back to August 2009 with […]Read more "Discovering Europe Part 4 – A Most Epic Nordic Adventure (Part 1)"
Product placement – It’s the ‘voice in the back of your head’ equivalent to advertising, lurking in plain sight within a large amount of your entertainment media. You may not exactly realise it’s there, but somehow you find yourself unknowingly compelled by it. There’s a lot of good examples of its use, but thankfully, there […]Read more "Let’s play a game of Spot the Product Placement!"
Nutrition is big business in Australia, but many “nutritionists” are facing backlash from dietitians for lacking a scientific basis, even being dangerous. Here’s why I agree and what you should be asking.Read more "A Grain of Salt – A Marketer’s Skepticism of the “Nutrition” blog"
After seeing most of the south of Finland and having gone to Greece, a trip to Helsinki would include a day-trip across the sea to Tallinn, Estonia.Read more "Discovering Europe – Part 3 – Yes, You Can do Tallinn in a day!"
The Apple Keynote showed that Apple can still truly innovate and revolutionise a field… But don’t think it’s the Apple Watch. And Blue Steel is back!Read more "The Failure of Apple Watch, ResearchKit is amazing and PR Stunts are so hot right now"
Science Fiction may be a glimpse into an impossible, distant future. But it offers insights into the near future and can provide practical predictions for Marketers, based in present day reality.Read more "Why Science Fiction matters for Marketers"
After a few days in Finland and a quick trip north to a birthday party, the weather hadn’t become summery yet… So why not head to Kefalonia in the Greek Isles?!?!Read more "Discovering Europe – Part 2 – Escaping to Kefalonia"
The first in a series of entries about my time in Finland and the other places in Europe I saw on my first big trip overseas.Read more "Discovering Europe – Part 1 – Arrival in Finland"
In today’s web-based world, there is ever greater reliance on data to be more timely and relevant, but also a greater reliance on strong, effective messages.
Those who can combine the scientific with the artistic stand to create the best marketing outcomes.Read more "Combining art and science, creating the best marketing outcomes"
You know what they say: “be careful who you call ugly in middle school!”, or, “be nice to the nerd, they’ll probably be your boss one day!”. Not only can they change, but so can you. And in retrospect it happens a lot more frequently, and subtly, than you’d have thought. This is especially true of the world […]Read more "Tesla and Microsoft: Hot-damn are they sexy right now! "
There was a huge, major, game-busting and, potentially, economy shifting event which happened this week and it’s covered every single news source across the world, such is the breadth of said event… And I for one am highly thankful it wasn’t the iPhone 6. Of course, it was the Diesel scandal surrounding Volkswagen. If you […]Read more "A Grain of Salt: Volkswagen and the credibility of product claims"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"