You know what they say: “be careful who you call ugly in middle school!”, or, “be nice to the nerd, they’ll probably be your boss one day!”. Not only can they change, but so can you. And in retrospect it happens a lot more frequently, and subtly, than you’d have thought. This is especially true of the world […]Read more "Tesla and Microsoft: Hot-damn are they sexy right now! "
Story telling. When you think about it, stories have been the main way in which human knowledge has transferred, essentially, for the majority of what has been our brief existence in the history of the World. Australian Aborigines continue to use it, to this day, approximately 40,000 after their landfall, as do other cultures. Futhermore, people […]Read more "The Importance of Storytelling within Marketing Strategy"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
I very, very recently started working at a magazine publishing company. Most people might say that’s a pretty crazy move, for someone who loves marketing and whom, apparently, has their finger on the pulse for the future direction of consumers’ media interactions. It’s no secret, the magazine (and overall print media) business is dying! But personally, I love […]Read more "I work in a “dying” industry… And I couldn’t be more excited!"
I’m exceptionally happy to have chosen the career path of a marketer (even though I may not have necessarily achieved all I wanted to… yet!), because we have the chance to be exposed to some great knowledge of how new technologies can influence consumer behaviour. Unfortunately, as with every other person ever, marketers tend to get […]Read more "A Grain of Salt – Social Media: Do you Converse, or Convert?"
Product placement – It’s the ‘voice in the back of your head’ equivalent to advertising, lurking in plain sight within a large amount of your entertainment media. You may not exactly realise it’s there, but somehow you find yourself unknowingly compelled by it. There’s a lot of good examples of its use, but thankfully, there […]Read more "Let’s play a game of Spot the Product Placement!"
Science Fiction may be a glimpse into an impossible, distant future. But it offers insights into the near future and can provide practical predictions for Marketers, based in present day reality.Read more "Why Science Fiction matters for Marketers"