Story telling. When you think about it, stories have been the main way in which human knowledge has transferred, essentially, for the majority of what has been our brief existence in the history of the World. Australian Aborigines continue to use it, to this day, approximately 40,000 after their landfall, as do other cultures. Futhermore, people […]Read more "The Importance of Storytelling within Marketing Strategy"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
In today’s web-based world, there is ever greater reliance on data to be more timely and relevant, but also a greater reliance on strong, effective messages.
Those who can combine the scientific with the artistic stand to create the best marketing outcomes.Read more "Combining art and science, creating the best marketing outcomes"