A Grain Of Salt – What Happens When PR Becomes a Disaster?

PR is a complex part of the web of marketing campaign communications… When it goes wrong, it can either be dealt with, or become a complete catastrophe!

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How Content Marketing is Transforming Tasmania into one of the World’s Top Island Paradises

Tasmania: As an Australian from the mainland, you may feel a sense that it’s an isolated, culture-less “backwater” and hardly worth the effort! As a non-Australian, the name Tasmania might make you ask: “Where?”. Not only is Tasmania hardly properly pointed outย on a map, there’s been a few examples where, for international promotions, they’ve neglected […]

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