PR is a complex part of the web of marketing campaign communications… When it goes wrong, it can either be dealt with, or become a complete catastrophe!Read more "A Grain Of Salt – What Happens When PR Becomes a Disaster?"
Story telling. When you think about it, stories have been the main way in which human knowledge has transferred, essentially, for the majority of what has been our brief existence in the history of the World. Australian Aborigines continue to use it, to this day, approximately 40,000 after their landfall, as do other cultures. Futhermore, people […]Read more "The Importance of Storytelling within Marketing Strategy"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
Tasmania: As an Australian from the mainland, you may feel a sense that it’s an isolated, culture-less “backwater” and hardly worth the effort! As a non-Australian, the name Tasmania might make you ask: “Where?”. Not only is Tasmania hardly properly pointed out on a map, there’s been a few examples where, for international promotions, they’ve neglected […]Read more "How Content Marketing is Transforming Tasmania into one of the World’s Top Island Paradises"