As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
I very, very recently started working at a magazine publishing company. Most people might say that’s a pretty crazy move, for someone who loves marketing and whom, apparently, has their finger on the pulse for the future direction of consumers’ media interactions. It’s no secret, the magazine (and overall print media) business is dying! But personally, I love […]Read more "I work in a “dying” industry… And I couldn’t be more excited!"
In today’s web-based world, there is ever greater reliance on data to be more timely and relevant, but also a greater reliance on strong, effective messages.
Those who can combine the scientific with the artistic stand to create the best marketing outcomes.Read more "Combining art and science, creating the best marketing outcomes"