You know what they say: “be careful who you call ugly in middle school!”, or, “be nice to the nerd, they’ll probably be your boss one day!”. Not only can they change, but so can you. And in retrospect it happens a lot more frequently, and subtly, than you’d have thought. This is especially true of the world […]Read more "Tesla and Microsoft: Hot-damn are they sexy right now! "
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
Social change, brought on by greater connectivity is driving new food trends. It’s bad news for Fast Food chains!Read more "A Breaking down of the Food Chain(s)"
I’m exceptionally happy to have chosen the career path of a marketer (even though I may not have necessarily achieved all I wanted to… yet!), because we have the chance to be exposed to some great knowledge of how new technologies can influence consumer behaviour. Unfortunately, as with every other person ever, marketers tend to get […]Read more "A Grain of Salt – Social Media: Do you Converse, or Convert?"
Science Fiction may be a glimpse into an impossible, distant future. But it offers insights into the near future and can provide practical predictions for Marketers, based in present day reality.Read more "Why Science Fiction matters for Marketers"