Tasmania: As an Australian from the mainland, you may feel a sense that it’s an isolated, culture-less “backwater” and hardly worth the effort! As a non-Australian, the name Tasmania might make you ask: “Where?”. Not only is Tasmania hardly properly pointed out on a map, there’s been a few examples where, for international promotions, they’ve neglected […]Read more "How Content Marketing is Transforming Tasmania into one of the World’s Top Island Paradises"
Social change, brought on by greater connectivity is driving new food trends. It’s bad news for Fast Food chains!Read more "A Breaking down of the Food Chain(s)"
I’m exceptionally happy to have chosen the career path of a marketer (even though I may not have necessarily achieved all I wanted to… yet!), because we have the chance to be exposed to some great knowledge of how new technologies can influence consumer behaviour. Unfortunately, as with every other person ever, marketers tend to get […]Read more "A Grain of Salt – Social Media: Do you Converse, or Convert?"
Nutrition is big business in Australia, but many “nutritionists” are facing backlash from dietitians for lacking a scientific basis, even being dangerous. Here’s why I agree and what you should be asking.Read more "A Grain of Salt – A Marketer’s Skepticism of the “Nutrition” blog"
The first in a series of entries about my time in Finland and the other places in Europe I saw on my first big trip overseas.Read more "Discovering Europe – Part 1 – Arrival in Finland"