Returning home to Australia, I headed straight back to work for 3 months to get back to Finland for their Winter. And I found that Winter in Finland is far more beautiful than Summer…
Story telling. When you think about it, stories have been the main way in which human knowledge has transferred, essentially, for the majority of what has been our brief existence in the history of the World. Australian Aborigines continue to use it, to this day, approximately 40,000 after their landfall, as do other cultures. Futhermore, people […]Read more "The Importance of Storytelling within Marketing Strategy"
My last adventure in the European Summer takes me from Finland to Rome, the eternal city. An experience like no other.Read more "DISCOVERING EUROPE PART V – ROME: LA CITTÁ ETERNA"
It’s an amazing thing that I’ve been around to a lot of places in Australia, but somehow, I’ve probably seen not even 10% of what this country actually is! “Antipodea” posts will focus on my travels to new places in Australia (FYI, not a real word, but The Antipodes simply means the lands of Australia and […]Read more "Antipodea – How Tasmania Made Me Love Travel Again"
I’m exceptionally happy to have chosen the career path of a marketer (even though I may not have necessarily achieved all I wanted to… yet!), because we have the chance to be exposed to some great knowledge of how new technologies can influence consumer behaviour. Unfortunately, as with every other person ever, marketers tend to get […]Read more "A Grain of Salt – Social Media: Do you Converse, or Convert?"