You know what they say: “be careful who you call ugly in middle school!”, or, “be nice to the nerd, they’ll probably be your boss one day!”. Not only can they change, but so can you. And in retrospect it happens a lot more frequently, and subtly, than you’d have thought. This is especially true of the world […]Read more "Tesla and Microsoft: Hot-damn are they sexy right now! "
“There has been an awakening. Have you felt it?” The more I reflect on these words from the first teaser trailer of The Force Awakens, the more I realise how wrongly I had interpreted them. The “awakening”, to which the (most likely) main villain of the new trilogy is referring, doesn’t simply lie in the film itself… At this […]Read more "A Grain of Salt: Star Wars – A Force of Product Marketing"
PR is a complex part of the web of marketing campaign communications… When it goes wrong, it can either be dealt with, or become a complete catastrophe!Read more "A Grain Of Salt – What Happens When PR Becomes a Disaster?"
Story telling. When you think about it, stories have been the main way in which human knowledge has transferred, essentially, for the majority of what has been our brief existence in the history of the World. Australian Aborigines continue to use it, to this day, approximately 40,000 after their landfall, as do other cultures. Futhermore, people […]Read more "The Importance of Storytelling within Marketing Strategy"
There was a huge, major, game-busting and, potentially, economy shifting event which happened this week and it’s covered every single news source across the world, such is the breadth of said event… And I for one am highly thankful it wasn’t the iPhone 6. Of course, it was the Diesel scandal surrounding Volkswagen. If you […]Read more "A Grain of Salt: Volkswagen and the credibility of product claims"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
Tasmania: As an Australian from the mainland, you may feel a sense that it’s an isolated, culture-less “backwater” and hardly worth the effort! As a non-Australian, the name Tasmania might make you ask: “Where?”. Not only is Tasmania hardly properly pointed out on a map, there’s been a few examples where, for international promotions, they’ve neglected […]Read more "How Content Marketing is Transforming Tasmania into one of the World’s Top Island Paradises"