“There has been an awakening. Have you felt it?” The more I reflect on these words from the first teaser trailer of The Force Awakens, the more I realise how wrongly I had interpreted them. The “awakening”, to which the (most likely) main villain of the new trilogy is referring, doesn’t simply lie in the film itself… At this […]Read more "A Grain of Salt: Star Wars – A Force of Product Marketing"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
I very, very recently started working at a magazine publishing company. Most people might say that’s a pretty crazy move, for someone who loves marketing and whom, apparently, has their finger on the pulse for the future direction of consumers’ media interactions. It’s no secret, the magazine (and overall print media) business is dying! But personally, I love […]Read more "I work in a “dying” industry… And I couldn’t be more excited!"