There was a huge, major, game-busting and, potentially, economy shifting event which happened this week and it’s covered every single news source across the world, such is the breadth of said event… And I for one am highly thankful it wasn’t the iPhone 6. Of course, it was the Diesel scandal surrounding Volkswagen. If you […]Read more "A Grain of Salt: Volkswagen and the credibility of product claims"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
Product placement – It’s the ‘voice in the back of your head’ equivalent to advertising, lurking in plain sight within a large amount of your entertainment media. You may not exactly realise it’s there, but somehow you find yourself unknowingly compelled by it. There’s a lot of good examples of its use, but thankfully, there […]Read more "Let’s play a game of Spot the Product Placement!"