PR is a complex part of the web of marketing campaign communications… When it goes wrong, it can either be dealt with, or become a complete catastrophe!Read more "A Grain Of Salt – What Happens When PR Becomes a Disaster?"
There was a huge, major, game-busting and, potentially, economy shifting event which happened this week and it’s covered every single news source across the world, such is the breadth of said event… And I for one am highly thankful it wasn’t the iPhone 6. Of course, it was the Diesel scandal surrounding Volkswagen. If you […]Read more "A Grain of Salt: Volkswagen and the credibility of product claims"
As anyone and everyone will inevitably find out in life, no matter how excellent you are at something, there will always be someone who thinks you’re just a little bit shit instead. The Setup I’m only going to deal with one example here, basically because it ticks all the right boxes regarding how to deal […]Read more "A Legendary example of marketers responding to criticism"
The Apple Keynote showed that Apple can still truly innovate and revolutionise a field… But don’t think it’s the Apple Watch. And Blue Steel is back!Read more "The Failure of Apple Watch, ResearchKit is amazing and PR Stunts are so hot right now"