I very, very recently started working at a magazine publishing company. Most people might say that’s a pretty crazy move, for someone who loves marketing and whom, apparently, has their finger on the pulse for the future direction of consumers’ media interactions. It’s no secret, the magazine (and overall print media) business is dying! But personally, I love […]Read more "I work in a “dying” industry… And I couldn’t be more excited!"
In today’s web-based world, there is ever greater reliance on data to be more timely and relevant, but also a greater reliance on strong, effective messages.
Those who can combine the scientific with the artistic stand to create the best marketing outcomes.Read more "Combining art and science, creating the best marketing outcomes"
Like everyone, I’ve failed at times. How you deal with it depends on how you maintain perspective.
I’ve had some life lessons to gain that perspective and it’s something I hope to share for the benefit of others.Read more "Embracing failure: Why it’s never as bad as it seems"
This is my first blog, typical cliche stuff… The (very) short version of me to now!Read more "Introducing myself (a bit TL;DR)!"