Tasmania: As an Australian from the mainland, you may feel a sense that it’s an isolated, culture-less “backwater” and hardly worth the effort! As a non-Australian, the name Tasmania might make you ask: “Where?”. Not only is Tasmania hardly properly pointed out on a map, there’s been a few examples where, for international promotions, they’ve neglected […]Read more "How Content Marketing is Transforming Tasmania into one of the World’s Top Island Paradises"
My last adventure in the European Summer takes me from Finland to Rome, the eternal city. An experience like no other.Read more "DISCOVERING EUROPE PART V – ROME: LA CITTÁ ETERNA"
I very, very recently started working at a magazine publishing company. Most people might say that’s a pretty crazy move, for someone who loves marketing and whom, apparently, has their finger on the pulse for the future direction of consumers’ media interactions. It’s no secret, the magazine (and overall print media) business is dying! But personally, I love […]Read more "I work in a “dying” industry… And I couldn’t be more excited!"
It’s an amazing thing that I’ve been around to a lot of places in Australia, but somehow, I’ve probably seen not even 10% of what this country actually is! “Antipodea” posts will focus on my travels to new places in Australia (FYI, not a real word, but The Antipodes simply means the lands of Australia and […]Read more "Antipodea – How Tasmania Made Me Love Travel Again"
Social change, brought on by greater connectivity is driving new food trends. It’s bad news for Fast Food chains!Read more "A Breaking down of the Food Chain(s)"
I’m exceptionally happy to have chosen the career path of a marketer (even though I may not have necessarily achieved all I wanted to… yet!), because we have the chance to be exposed to some great knowledge of how new technologies can influence consumer behaviour. Unfortunately, as with every other person ever, marketers tend to get […]Read more "A Grain of Salt – Social Media: Do you Converse, or Convert?"
I count myself a very lucky person for the time I had in Finland, especially after the challenge I’d faced the year before! But I think I’ve come to realise that after everything that had occurred, the part where I knew I still had plenty of amazing life ahead of me was waking up in a […]Read more "DISCOVERING EUROPE PART 4 – A MOST EPIC NORDIC ADVENTURE (PART 2)"